ʻO Li Xiang hāmau

Mai ka hoʻolaha ʻana o Li Bin, He Xiaopeng, a me Li Xiang i kā lākou manaʻo e kūkulu i nā kaʻa, ua kapa ʻia lākou ʻo "Three Car-Building Brothers" e nā pūʻali hou o ka ʻoihana. I kekahi mau hanana nui, ua ʻike pū ʻia lākou i kēlā me kēia manawa, a ua ʻike ʻia i loko o ke kiʻi like. ʻO ka mea hou loa i 2023 ma ka "China Automobile T10 Special Summit" i mālama ʻia e hoʻomanaʻo i ka makahiki 70 o ka ʻoihana kaʻa Kina. Ua kiʻi hou nā kaikunāne ʻekolu i kahi kiʻi hui.

Eia nō naʻe, i ka hui ʻo China Electric Vehicles Forum o 100 People (2024), ua hōʻea mai ʻo Li Bin lāua ʻo He Xiaopeng e like me ka mea i hoʻonohonoho ʻia, akā ʻo Li Xiang, he malihini kipa, ua ʻike ʻole ʻia i ka wā haʻiʻōlelo o ka ʻaha kūkā. Eia kekahi, hoʻonui hou ʻia ka ʻaha kūkā i kēlā me kēia lā. ʻAʻole i hōʻano hou ʻia nā mea N o Weibo no ka hapalua mahina, ʻo ia ka mea e manaʻo ai ka honua o waho i kahi "kūpono ʻole."

ʻO ka leo o Li Xiang e pili nui ana i ka MEGA, i hoʻokuʻu ʻia ʻaʻole i hala. ʻO kēia MPV uila maʻemaʻe, nona nā manaʻolana nui, ua loaʻa i kahi ʻino o nā "p-picture" spoofs ma ka Pūnaewele ma hope o kona hoʻokuʻu ʻia ʻana, no laila ua kau ʻo Li Xiang i kahi kiʻi ma kāna WeChat ponoʻī. Aia wau i loko o ka pōʻeleʻele, ke koho nei au i ka mālamalama, "a ʻōlelo ʻia," ua hoʻomaka mākou e hoʻohana i nā ala kānāwai e hoʻoponopono ai i nā hana hewa a me nā hana hewa i pili i ka hanana.

Inā paha he hana hewa i loko o kēia hanana, he mea ia i nā mana hoʻokolokolo. Eia naʻe, ʻo ka hiki ʻole o MEGA ke hoʻokō i ka pahuhopu kūʻai i manaʻo ʻia he hanana kiʻekiʻe. Wahi a ke kaila hana mua o Li Auto, pono e hoʻolaha ʻia ka helu o nā kauoha nui i ka manawa, akā i kēia manawa ʻaʻole.

Hiki iā MEGA ke hoʻokūkū, a i ʻole hiki ke hoʻokō i ka kūleʻa o Buick GL8 a me Denza D9? ʻO ka ʻōlelo kikoʻī, he paʻakikī a ʻaʻole he mea ʻole. Ma waho aʻe o ka hoʻopaʻapaʻa e pili ana i ka hoʻolālā hiʻohiʻona, ʻo ka hoʻonohonoho ʻana o kahi MPV uila maʻemaʻe i kūʻai ʻia ma luna o 500,000 yuan he mea kānalua loa.

I ka wā e pili ana i ke kūkulu ʻana i nā kaʻa, makemake nui ʻo Li Xiang. Ua ʻōlelo ʻo ia ma mua: "Ua hilinaʻi mākou e hoʻokūkū i ke kūʻai aku ʻana o BBA ma Kina i 2024, a e hoʻāʻo nei e lilo i helu helu hoʻokahi ma ke kūʻai aku ma 2024."

Akā i kēia manawa, ʻoi aku ka maikaʻi o ka hoʻomaka ʻana o MEGA ma mua o nā manaʻo o Li Xiang ma mua, ʻo ia ka mea i loaʻa kekahi hopena iā ia. ʻO nā pilikia e kū nei me MEGA ʻaʻole wale ka pilikia o ka manaʻo o ka lehulehu.

Aia nā hemahema i loko o ka hui?

Ma waena o nā alakaʻi a pau o nā pūʻali hana kaʻa hou, ʻo Li Xiang paha ke poʻo nui i ʻoi aku ka maikaʻi ma ke kūkulu ʻana i ka hui a hāʻawi pinepine i kekahi mau hana kūpono me ka honua o waho.

No ka laʻana, manaʻoʻiʻo ʻo ia e mau ana ka hoʻomaikaʻi ʻana i ka hui a me nā loli a ʻaʻole hiki ke hoʻokō ʻia i ka pō. Eia kekahi, pili pono ka hoʻonui ʻana i nā mana hoʻonohonoho i ka paona. Ke liʻiliʻi ka pālākiō, ʻoi aku ka manaʻo o ka pono. Akā i ka hiki ʻana o ka unahi i kahi pae, ʻo ka maikaʻi ke ʻano o ka maikaʻi, "no ka mea, ʻo ka hoʻoholo haʻahaʻa haʻahaʻa, huahana haʻahaʻa, a i ʻole ka mana hoʻokele hana haʻahaʻa haʻahaʻa hiki ke uku iā ʻoe i nā piliona a i ʻole ʻumi piliona, a i ʻole e lilo ke kālā." E pau ana kāu ʻoihana. "

No laila e pili ana i ka MEGA, aia ka pilikia i ʻōlelo ʻia e Li Xiang, aia kahi hoʻoholo i pololei ʻole? "Ke noʻonoʻo nei au inā loiloi ʻo Ideal Internal i nā pilikia i ke koho ʻana i nā hiʻohiʻona? Ua hoʻopuka kekahi i nā mea kū'ē ikaika? Inā ʻaʻole, a laila he hui hemahema paha kēia. ʻAʻole hiki i nā mana hoʻonohonoho ke manaʻo a loiloi i nā pilikia; inā pēlā, a ua hoʻohewa ʻia Hōʻole ʻia, a laila na wai i alakaʻi i kēia koho? Inā ʻo Li Xiang ponoʻī, he ala ʻē aʻe ia e like me ka ʻoihana ʻohana, kahi i ʻoi aku ka nui o ke kaumaha pilikino ma mua o ka hoʻoholo ʻana. No laila, ua aʻo mua ʻo Li Xiang i ka hoʻokele hui ʻana a Huawei a me ka hoʻokele R&D, a aʻo i nā hiʻohiʻona IPD Management, etc., ʻaʻole paha e kūleʻa. I ka manaʻo o kahi mea nānā ʻoihana, ʻaʻole lawa ʻo Li Auto no ka hoʻonui ʻana i ka pono o ka hui a me ka hoʻomaikaʻi ʻana i ke kaʻina hana, ʻoiai ʻo ia ka mea a Li Xiang i hana ai. nā pahuhopu i hoʻokō ʻia.

Hiki ke hoʻomau ka ʻano hou?

ʻO ka manaʻo nui, ʻo Li Auto a Li Xiang, ka mea i alakaʻi ʻia e Li Xiang, ua lanakila nui a hana i kahi hana mana ma o kaNā kaʻa L7, L8 a me L9.

Akā, he aha ke kumu o kēia holomua? Wahi a Zhang Yun, ka Luna Nui o Rees Consulting a me ka luna o Kina, ʻo ka ʻano hou o ka ʻāpana maoli ke ala e wāwahi ai i ke kūlana. ʻO ke kumu i kūleʻa ai nā hiʻohiʻona mua o Lideal, ʻaʻole ʻo Tesla i hoʻonui i ka laulā a i ʻole hana i nā kaʻa ʻohana, ʻoiai ʻo Lideal i hoʻokumu i ka mākeke kaʻa ʻohana ma o ka laulā ākea. Eia nō naʻe, i ka mākeke uila maʻemaʻe, paʻakikī loa ia no Ideal e hoʻokō i nā hopena like me ka laulā lōʻihi.

ʻO ka ʻoiaʻiʻo, ʻo ka pilikia i alo ʻia e Li Auto he pilikia hoʻi i ʻike ʻia e ka hapa nui o nā hui kaʻa ikaika hou ma Kina.

Ua ʻōlelo ʻo Zhang Yun he nui nā ʻoihana kaʻa i kēia manawa e kūkulu i nā kaʻa ma muli o kahi ala maikaʻi ʻole-ʻo ke ʻano benchmarking. E hoʻohana iā Tesla ma ke ʻano he hōʻailona a ʻike inā hiki iā ʻoe ke hana i kahi kaʻa e like me Tesla ma ke kumu kūʻai haʻahaʻa a i ʻole me nā hana ʻoi aku ka maikaʻi.

"Me kēia ʻano o ke kūkulu ʻana i nā kaʻa, e hoʻohālikelike nā mea kūʻai aku i nā huahana o nā hui kaʻa me Tesla? ʻAʻole loaʻa kēia manaʻo, a he mea ʻole ka maikaʻi, no ka mea, ʻaʻohe manaʻo. Hoʻokumu ʻia ia ma kēia manaʻo ʻaʻole loaʻa nā huahana. " wahi a Zhang Yun.

Ke hoʻoholo nei i nā hiʻohiʻona huahana o MEGA, makemake mau ʻo Li Xiang e hana hou i ka ʻano MPV kuʻuna, inā ʻaʻole ʻo ia e hoʻomaikaʻi iā Steve Jobs. He mau haʻawina home hou aʻe paha.

Manaʻo wau inā hiki iā Li Xiang ke lawe mai iā mākou i kahi "comeback against the wind" i kahaha ma hope o kona noho mālie.